For over forty years Chris Kennedy has been working in the entertainment industry, firstly as an entertainment agent then, from 1987, in professional audio.In 1993 he founded Norwest Productions (now N W Group) as a specialist audio provider. Today it is a full service audio visual company with offices in every Australian capital city as well as Auckland and Wellington (New Zealand). Employing over 200 people, it provides production services for corporate events, musical theatre, television, concerts, festivals and special events. It is best known internationally as the provider of the audio solutions for four of the five Olympic opening and closing ceremonies this millennium, from Sydney 2000 to the recently completed Rio 2016. N W Group has done over thirty-five major events including multiple Commonwealth Games, Asian Games, Pacific Games, S E Asian Games and more. In 2014 Chris Kennedy took a step back from day to day activities of the company. He remains the largest shareholder who is a human being (behind PE fund, The Growth Fund) and is a non-executive director. However, he continued to be active working on special projects such as Rio 2016 and the bids for Commonwealth Games 2018. In 2016 he returned to executive duties at NW Group and founded a very successful marine AV division servicing the cruise ship industry. In early 2020 this business was transferred to Norwest Marine AV Pty Ltd which is wholly owned by Chris Kennedy and his family. The vast majority of his time is devoted to this business. He is managing director and 100% shareholder of F8 Broadcast & Recording which provides mobile broadcast audio and recording trucks to the television industry in Australia and Asia, and NM Live, a provider of high level audio services based in Sydney.

A leader and an optimist, imagining then improving our capacity to solve problems. His wealth of experience across multiple industries in senior leadership positions gives him great acumen and humanity. Excelling in complex, multi-national environments and providing simple problem-solving solutions. Thriving in environments where we can contribute to operational excellence via proficient productivity. Team development, regulatory compliance, quality, safety, creative inspiration are critical targets and objectives, with the ability to work both technically and artistically with an equally high level of skill as a SME. Immersive experiences and solutions are his passion and expertise

Simon specialises in working with his clients to create unique high impact experiences. Providing hands on service, Simon aims to create long-term partnerships with his clients marked by a standard of service they come to expect. From market research to the motor industry to music and installs, supporting projects for diverse clients sparks his creativity and makes each project from a technical standpoint fresh and unique. Key local relationships, built up over 17 years in Asia based in China, along with a global network enable Simon to provide technical services for clients worldwide with Asia, the region of the future, as the starting point. Simon is sought after in Asia, for his Production and Technical Management skills.